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Sandals
Wedge/Platform

Birkenstock Arizona Big Buckle EVA
Price$60.00
Ugg GoldenStar Villa Clog
Regular Price$130.00Sale Price$90.00
Kizik Prague 2
Price$115.00
Oboz Katabatic Low GTX
Price$170.00
Oboz Katabatic Low GTX
Price$170.00
Hoka Clifton 10
Price$150.00
Hoka Clifton 10
Price$150.00
Birkenstock EVA Stealth Buckle
Price$55.00
Hoka Arahi 8
Price$150.00
Hoka Transport
Price$150.00
Hoka Transport
Price$150.00
Hoka Bondi 9
Price$170.00
Hoka Bondi 9
Price$170.00
Keen Newport
Price$130.00
Keen Newport
Price$135.00
Keen Hyperport
Price$120.00
Keen Zionic NXT Waterproof
Price$175.00
Keen Whisper
Price$120.00
Keen Newport
Price$130.00
Keen Zionic NXT Waterproof
Price$175.00

🧐 Tips, Tricks, & Tidbits Tuesday: Keeping your Shoes Dry Inside 🧐

One of the most overlooked parts of shoe care is keeping the inside of your footwear dry.

After a full day of wear, shoes collect moisture from sweat, along with that comes salts and acids left behind from your feet. If that moisture sits too long, it can lead to odor, material breakdown, and loss of shape.

That's where shoe trees come into play. Shoe trees, particularly ones made of cedar, help maintain the original shape of your footwear while absorbing moisture and odors at the same time.

Don't have shoe trees? No problem. Clean packing paper, tissue paper, or paper towels can help absorb moisture and keep things fresh in a pinch. However, we advise avoiding newspaper as the ink used can transfer when wetted to your footwear interior.

A small habit like this can go a long way toward making your shoes last longer.

🧐 #TipsTricksAndTidbitsTuesday #TipsTricksAndTidbits #TipsAndTricks #DidYouKnow #KeepingShoesDry #ShoeTrees #ShoeCare #Boots #Shoes #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🧐

👀 What We're Seeing - A Splash Of Color 👀

The colors of the season are starting to arrive! With warmer days ahead, we're seeing more bright, cheerful sandals hitting the shelves for the upcoming season.

If you've been thinking about adding a little color to your footwear lineup, consider this your pass. A fun pair of sandals can go a long way toward lifting an outfit — and your mood.

Don't be afraid to step outside the neutrals this season. Sometimes a little color is exactly what your closet needs. 🌈🎨👡

🌞 #WhatWereSeeing #WhatWereSeeingMonday #ColorsOfSummer #WearColor #Sandals #Sneakers #FlipFlops #SummerFootear #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🌞

🤔 You Ask, We Answer Thursday 🤔

Short Answer: Right Now!

We're starting to receive our early spring arrivals that were pre-ordered, with much more on the way. Most of our expected spring styles should be in by early May.

Stop in often to keep up with the incoming season's fashion! And be sure to check our Instagram/Facebook Stories, where we're posting new arrivals daily as they come in.

☀ #YouAskWeAnswer #YouAskWeAnswerThursday #NewArrivals #SS26 #Footwear #Shoes #Athletics #Slippers #Sandals #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth ☀

👣 Fit Check Wednesday: The Dansko Fit 👣

"Why do these Dansko clogs feel like they are slipping?"
Short answer: They're supposed to.

Because Dansko clogs have a rigid rocker sole, your heel should move freely up and down as you walk. However, they should never feel like they're about to fly off your feet.

✅ How Dansko should fit:
• About a pinky finger's space behind your heel
• Toes not touching the front of the shoe
• Snug across the instep (top of your foot) for security

If they're tight, then they are too small.
If they're flopping around, they're too big.
The right fit = secure, supportive, rocking, and built for all-day comfort.

It's a hard thing to get right. Still unsure? That's what we're here for!

👣 #FitCheckWednesday #FitCheck #TheDanskoFit #KnowYourSize #GetTheRightFit #DanskoClogs #Dansko #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 👣

🧐 Tips, Tricks, & Tidbits Tuesday: Clean & Clear Salt Stains Before Spring 🧐

Before you pack away your winter boots for the season, don't forget one important step: REMOVE THE SALT.

Road salt pulls moisture out of the leather, causing those stubborn white stains and over time, that leads to drying, cracking, and permanent damage.

🛁 A quick clean now = boots that look better and lasts longer next winter.

Quick Fix:
• Mix equal parts white vinegar + water
• Gently wipe the affected areas
• Finish with an oiled sponge or shoe cream (for leather) to restore moisture

We also carry effective cleaners that can help clean salt and dirt if you want an easier option.

Your boots will thank you next season! 👢❄💙

🧐 #TipsTricksAndTidbitsTuesday #TipsTricksAndTidbits #TipsAndTricks #DidYouKnow #SaltStains #CleanTheSalt #CleanYourShoes #Boots #WinterBoots #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🧐

👀 What We're Seeing - Spring Break Prep 👀

Spring Break is right around the corner and now is the perfect time to check the condition of the shoes you're packing. Flip-flops, sandals, sneakers... are they still up for the trip?

Worn-out soles, broken straps, or tired cushioning can turn into a vacation problem fast. Planning ahead means you won't be stuck last minute grabbing "whatever's left" instead of the pair you actually want.

Take inventory now! Your feet will thank you later. 😎🏖 🌴

🌞 #WhatWereSeeing #WhatWereSeeingMonday #SpringBreak #VacationMode #Sandals #Sneakers #FlipFlops #SummerFootear #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🌞

🍽 Traverse City Restaurant Week! 🍽

It's the Downtown TC (Official) event that has us all hungry! 😋
Which restaurants have you visited — or are planning to check out — this week?

https://www.downtowntc.com/traverse-city-restaurant-week/

🍽 #RestaurantWeek #TCRW #TCRW26 #TCRestaurantWeek #TCRestaurantWeek2026 #Eat #GreatFood #Event #DowntownTC #DowntownTCEvents #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🍽

👣 Fit Check Wednesday: Snug or Tight 👣

Fluff makes fitting UGGs tricky. Too tight and they can hurt your feet — too big and they’ll slide right off. There is a difference between snug and tight.

We often hear customers say they can feel the front of the shoe. This is common because UGGs are lined with a luxurious shearling interior that fills out the toe box. You will feel the shearling against your toes, and that’s normal. The solution is not to size up as going bigger usually means the boot won’t stay securely on your foot.

The proper fit for UGGs means your toes should not be hitting the actual front of the shoe.
To check: gently pinch the front of the boot to locate your toe. You should have about ½"–¾" of space in front of it. This allows room for natural movement while accounting for the shearling packing down over time.

More space than that? You risk ending up with a boot that feels too big once the lining compresses and the leather stretches.

🐑 #FitCheckWednesday #FitCheck #SnugOrTight #KnowYourSize #GetTheRightFit #UGG #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🐑

🧐 Tips, Tricks, & Tidbits Tuesday: Tips For Success When Using Shoe Cream 🧐

Want to keep your shoes looking newer, longer? 👞✨

Shoe cream is one of the easiest ways to revive leather and protect your investment — here is a step-by-step guide to using shoe cream.

1️⃣ Preparation: Remove laces and use a horsehair brush to remove surface dust. If the shoes are very dirty, wipe them with a slightly damp cloth and let them dry. Inserting shoe trees helps maintain the shape during the process.

2️⃣ Application: Using a cotton cloth, brush, or applicator sponge, apply a small amount of cream. To test the color for matching, apply cream to the back of the heel. Massage the cream into the leather using small, circular motions.

3️⃣ Coverage: Ensure an even, thin layer covers the all leather portions that match the shoe cream color.

4️⃣ Let Dry: Allow the cream to sit for 5–15 minutes to penetrate and nourish the leather.

5️⃣ Buff: Use a horsehair brush to buff the entire shoe, which removes excess cream and produces a natural, soft shine.

6️⃣ Optional 2nd Coat: For added hydration, repeat the cream application and finish with a non-silicone waterproofing spray.

🧐 #TipsTricksAndTidbitsTuesday #TipsTricksAndTidbits #TipsAndTricks #DidYouKnow #ShoeCream #TakeCareOfYourShoes #CleanThemUp #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🧐

👀 What We're Seeing - Birkenstock Is Going Stealth 👀

The iconic Big Buckle just got an upgrade! Talk about sneaky style. 😎

Check out the stealthy new EVA styles from Birkenstock in two fan favorites: the Madrid and the Arizona. (Madrid pictured here!)

✨ Why we love them:
• Water-friendly
• Ultra lightweight
• Easy to clean
• Same contoured footbed you know and love

Minimal. Modern. Made for pool days, beach walks, and everyday wear with a little edge.

If you like your comfort with a side of style, then this one’s for you. ❤ 👣

🌞 #WhatWereSeeing #WhatWereSeeingMonday #Birkenstock #BirkenstockEVA #StealthBuckle #SummerFootear #Footwear #Sandals #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🌞

❤️ Gratitude Sunday ❤️

Thank you, Michael for your Google review! We love our staff here and are happy to hear how much you appreciate the work we do. ✨😍

Full Review:
"Best shoe and foot knowledge in the area! Can’t express enough how much I appreciate them. Gus is the best!"

💖 #GratitudeSunday #CustomerLove #ThankYou #Grateful #Appreciated #YourFeedbackMatters #GoldenShoes #EveryVisitEveryShoeEveryStep #SupportLocal #LocalBusiness #LocallyOwned #Local #ShopLocal #ShoeStore #LocalShoeStore #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💖

Nothing like a bit of color in our lives to make a snowy Saturday feel a bit more cheerful. Thank you to Oakley, Nate's (Owner) daughter, for the wonderful artwork for each individual employee to brighten our morning. 🎨🖌❤️

🎨 #Art #AmazingArtist #MorningGifts #BrightenYourDay #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🎨

🌼🌸 Now flowering at Golden Shoes! 🌼🌸

Kid's Birkenstock Arizona Flower EVA have arrived! Get ready for summer with a splash of color and fun.

🌼🌸#Birkenstock #ArizonaEVA #Flowers #Sandals #Footwear #SS26 #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🌼🌸

🤔 You Ask, We Answer Thursday 🤔

Short answer: No.
There isn’t a single shoe that’s truly better on bare ice without a little extra help.

The only reliable way to get traction on ice is with:
• Internal retractable cleats
• External crampons or strap-on spikes

Some footwear does feature “ice-grip” rubber soles, but these don’t guarantee traction. They tend to work best on wet ice and packed snow, not smooth, dry ice. While nothing is perfect, these options can still offer helpful added grip in winter conditions.

At the moment, we are sold out of our ice-grip rubber boots and retractable cleated boots. However, a few brands to keep an eye out for in the future include NexGrip (retractable cleats) and Oboz (with Vibram Arctic Grip soles), which are designed specifically for icy conditions.

Stay safe out there!

❄ #YouAskWeAnswer #YouAskWeAnswerThursday #StaySafe #IcyRoads #Footwear #Shoes #Boots #Slippers #Sandals #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth ❄

👣 Fit Check Wednesday: Finding the Right Width 👣

"Is this wide enough for my feet?"
We hear this a lot and it's a great question. Shoes that are too tight can lead to bunions, stress fractures, and long-term discomfort.

👉 Start with the right length!
Proper length positions your foot correctly inside the shoe. The ball of your foot (the joint at your big toe) should sit in the widest part of the shoe. This is where the width really matters.

✨ The Goal:
Your shoe should feel snug and secure, not tight or pinched. You should be able to:

• Spread your toes naturally
• Move comfortably in the toe box
• Avoid any squeezing or excessive pressure

If your toes feel cramped, it's not the right fit — no matter how cute the shoe is.

👟 #FitCheckWednesday #FitCheck #WidthMatters #KnowYourSize #GetTheRightFit #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 👟

🧐 Tips, Tricks, & Tidbits Tuesday: The Magic of Cork Footbeds 🧐

Why do we love cork so much? Because it works with your feet, not against them:

🦶 Custom-Molded Fit
Cork softens with body heat and pressure, shaping to your foot for a truly personalized feel.

🌿 Naturally Fresh
Cork is antimicrobial and odor-resistant—no chemicals needed to help keep feet healthier.

🌎 Eco-Friendly
Harvested from tree bark without harming the tree. Cork is renewable, sustainable, and biodegradable.

💪 Supportive by Design
Cork footbeds help support your arches, cushion impact, and promote better posture and alignment.

Comfort, support, and sustainability… that’s cork doing its thing.

🧐 #TipsTricksAndTidbitsTuesday #TipsTricksAndTidbits #TipsAndTricks #DidYouKnow #ArchSupportMatters #CorkFootwear #Sandals #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🧐

👀 What We're Seeing - Spring Starts With Teva 👀

With warmer days on the horizon and spring break just around the corner, women’s Teva sandals are officially here and they’re bringing some fresh updates with them.

Featured in today’s lineup:
👟 Tirra Sport Sandal – an improved classic with an updated look and enhanced traction for anywhere the day takes you.
🩴 TirraTraveler Flip-Flop – a breezy new flip-flop style inspired by the loved Tirra design and feel.

Shopping early is the best way to lock in your favorite style, size, and color before selections start to disappear. Spring adventures start with the right sandals. Get yours soon!

🌞 #WhatWereSeeing #WhatWereSeeingMonday #SpringBreak #TevaSandals #SummerFootear #Footwear #Sandals #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🌞

❤️ Gratitude Sunday ❤️

Thank you, Katelyn for your Google review! We appreciate your kind words about our wonderful staff and look forward to having you back into our store! ✨😍

💖 #GratitudeSunday #CustomerLove #ThankYou #Grateful #Appreciated #YourFeedbackMatters #GoldenShoes #EveryVisitEveryShoeEveryStep #SupportLocal #LocalBusiness #LocallyOwned #Local #ShopLocal #ShoeStore #LocalShoeStore #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💖

💕 Happy Valentine's Day 💕

The Sweetheart of a Sale event is happening now in @downtown_tc — Shop, dine, and support local.

💕 #SweetheartOfASale #ClearanceSale #Sale #FallWinterClearanceSale #Clearance #FW25 #Boots #Shoes #Slippers #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💕

💕 Valentine's Day is tomorrow! 💕

What date night shoes are you planning on wearing? Let us know in the comments!

👠 #ValentinesDay #FancyFootwear #DateNight #DressUp #Shoes #Heels #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 👠

🧐 Tips, Tricks, & Tidbits Tuesday: Arch Support Matters 🧐

Good arch support isn’t about the price tag — it’s about the design. Not all shoes (or brands) are built the same, and a higher price doesn’t automatically mean better support.

Why it matters? Proper arch support helps:
• Distribute body weight evenly
• Provide shock absorption
• Reduce fatigue on knees, hips, and back
• Keep you comfortable longer

That’s why we love brands that build real support right into the footbed and not just into the marketing.

Your feet carry you through life. Make sure they’re getting the support they deserve. 👣

🧐 #TipsTricksAndTidbitsTuesday #TipsTricksAndTidbits #TipsAndTricks #DidYouKnow #ArchSupportMatters #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🧐

🛍 Check Out These Prices! 🛍

The final markdowns on all the remaining 2026 Fall/Winter Clearance Sale products have arrived! Stop in soon before they are gone!

🛍 😍 #ClearanceSale #Sale #FallWinterClearanceSale #Clearance #FinalMarkdowns #FW25 #Boots #Shoes #Slippers #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 😍 🛍

🏈 What is on your feet today? 🏈

Let us know in the comments!

🏈 #SuperBowlSunday #Sunday #GameDay #Boots #Shoes #Slippers #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🏈

🛍👟 The Sale Continues! 👟🛍

Our 2026 Fall/Winter Clearance Sale is still going on strong, but not for much longer. Grab your favorite styles while they last and enjoy deep discounted prices on seasonal footwear.

😍 #ClearanceSale #Sale #FallWinterClearanceSale #Clearance #FW25 #Boots #Shoes #Slippers #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 😍

🌈 🌞 The Colors of Summer Are Here! 🌞 🌈

Which do you prefer? 🤔

🌞 #WhichColor #BringOnTheColor #SummerSandals #Birkenstock #Birk #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🌞

🤔 You Ask, We Answer Thursday 🤔

Downtown parking can feel tricky, but we’ve got a tip that makes it easy. While street parking fills up fast, Lot R and Lot G are usually wide open — especially this time of year.

These are our closest options and are located just about 100 feet from our back door. Both lots offer 2-hour metered parking, and Lot G has a pay station that accepts credit cards (no digging for change!).
Cost is about $1.50 per hour.

Want to see all nearby parking options? Check out Downtown TC’s parking map here:
👉 https://www.downtowntc.com/map/

A short walk = easy shopping. We’ll see you soon! 👋

🚗🅿️ #YouAskWeAnswer #YouAskWeAnswerThursday #WhereCanIPark #Parking #Footwear #Shoes #Boots #Slippers #Sandals #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🅿️🚗

👣 Fit Check: Do Those Old Boots Fit? 👣

Winter boots are different.
They don’t fit like anything else in your shoe collection and for good reason. Their job is to keep you warm and dry. Here are a few fitting guidelines to help make sure you have the right pair:

🦶 Ample Toe Room:
Make sure you can wiggle your toes. Space means warmth and freedom from discomfort. That extra room is also needed for thicker winter socks.

🦶 Heel Slip:
About ¼" to ½" of heel slip is normal. Any more than that can lead to blisters and trouble keeping the boot securely on your foot.

🧦 Socks:
Always try boots on with your winter socks, since they take up more space than everyday socks.

🦵 The Kick Test:
Lightly kick a wall/post/door frame. If your toes hit the front of the boot, they’re too small.

Follow these guidelines and you’ll be well on your way to the perfect fit. Already have a pair at home? See if they meet these standards — and if not, it may be time for an upgrade.

❄ #FitCheckWednesday #FitCheck #SnowBooots #WInterBoots #GetTheRightFit #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth ❄

🧐 Tips, Tricks, & Tidbits Tuesday: Time to Replace Those Old Sneakers 🧐

If your everyday sneakers are looking (or feeling) a little tired, now is the perfect time to swap them out. Discontinued styles and colors from last season are now on sale, making it easier to upgrade before small wear turns into big discomfort.

Do your future feet a favor and take stock of what you’re currently wearing. Support matters more than you think and a refresh pair of kicks can do the trick.

👟 #TipsTricksAndTidbitsTuesday #TipsTricksAndTidbits #TipsAndTricks #DidYouKnow #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 👟

👀 What We're Seeing - A pop of color is finally arriving! 👀

New styles are slowly starting to roll in, bringing much-needed brightness to this normally gray time of year. Fresh colors, fresh energy, and lots to look forward to.

Be sure to follow us and keep an eye on our Stories on Facebook and Instagram — that’s where we’re sharing the latest arrivals as they come in!

🌈 #WhatWereSeeing #WhatWereSeeingMonday #PopOfColor #BringOnTheColor #ColorfulFootwear #Footwear #Shoes #Sandals #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🌈

❤️ Gratitude Sunday ❤️

Thank you, Karen for your Google review! We appreciate your kind words and look forward to having you back into the store. ✨😍

💖 #GratitudeSunday #CustomerLove #ThankYou #Grateful #Appreciated #YourFeedbackMatters #GoldenShoes #EveryVisitEveryShoeEveryStep #SupportLocal #LocalBusiness #LocallyOwned #Local #ShopLocal #ShoeStore #LocalShoeStore #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💖

🛍 Clearance Boots Are Now ½ Off! 🛍

The 2026 Fall/Winter Clearance Sale is on, and select clearance boots are now 50% off!
Don’t wait — sizes and styles are limited and selling quickly.

🛍 #ClearanceSale #Sale #FW26 #Footwear #Shoes #Boots #Slippers #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🛍

🛍 Sale on Sale! 🛍

All shoes and boots on our sale rack are now Buy One, Get the 2nd Pair Half Off.

Great deals go fast so shop early for the best selection!

🛍 #ClearanceSale #Sale #FW26 #BOGO #Footwear #Shoes #Boots #Slippers #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🛍

🤔 You Ask, We Answer Thursday 🤔

Short answer: We don't prescribe footwear — that's the job of the medical professionals like podiatrists and chiropractors.

But here's where we do come in: If your doctor gives you recommendations (specific brands, styles, and features), our knowledgeable staff can help you translate those suggestions into a pair of shoes that work for your feet and your lifestyle.

Think of us as the bridge between medical advice and your everyday comfort. Bring in your notes, footwear prescriptions, of recommendations and we're happy to help you find your best fit.

🛍 #YouAskWeAnswer #YouAskWeAnswerThursday #ShoesForHealth #HealthyFootwear #Footwear #Shoes #Boots #Slippers #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🛍

👣 Fit Check: What Your Sole Says About You 👣

Your soles tell a story!

This boot shows wear on the outer heel + big toe, which = a neutral gait (your foot rolls naturally heel-to-toe).

Quick guide to wear patterns:
👣 Neutral: outer heel + ball of foot
👣 Overpronation: inside edge wears faster
👣 Underpronation: outside edge wears faster

How you walk affects comfort, support, and shoe life.
Next time you shop, bring your old pair — we can read the clues. 😉

👣 #FitCheckWednesday #FitCheck #ShoesTellStories #WhatDoesYourShoesSay #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 👣

🧐 Tips, Tricks, & Tidbits Tuesday: More Layers Isn't Always Better 🧐

Cold feet? The answer isn’t always more socks. 🧦❄️

Wearing two pairs can actually make your feet colder by squishing out the warm air your boots need to insulate properly. What is the better solution? A single pair of quality wool socks that keeps heat in and moisture out.

Warm feet start with smart layering, and not extra layering.

🧦 #TipsTricksAndTidbitsTuesday #TipsTricksAndTidbits #TipsAndTricks #DidYouKnow #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🧦

👀 What We're Seeing - Salted Sidewalks 👀

Salted sidewalks everywhere and that means it’s boot protection season. 🧂👢

Here’s the truth: only rubber boots are truly salt-proof.
Waterproof and water-resistant shoes can keep water out, but salt can still damage leather and fabrics if it’s left sitting too long.

✔️ Start with protection: Use a non-silicone waterproofing spray as your first line of defense.
✔️ Clean often: Wipe your boots down with warm water and a clean rag after salty walks.
✔️ For stubborn salt stains: Mix white vinegar + water (1:1), gently blot the area, then dab dry with a clean cloth.

A little care now = boots that look better all winter long. ❄️
Your shoes will thank you.

❄ #WhatWereSeeing #WhatWereSeeingMonday #SaltedSidewalks #KeppEmClean #Footwear #Shoes #Boots #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth ❄

🤔 You Ask, We Answer Thursday 🤔

What does that dot mean?

Those colored dot stickers you see on the insoles of our sale shoes are price markers. Each color corresponds to a specific sale price point, and we write the size right on the sticker to make browsing easier and faster.

Prices may change as the sale continues, so the dots help us stay organized and keep things accurate. If you ever have questions about a dot—or anything else—just ask. That’s what we’re here for.

🛍 #YouAskWeAnswer #YouAskWeAnswerThursday #Clearance #ClearanceSale #Sale #FW25 #Footwear #Shoes #Boots #Slippers #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🛍

❄️ We are closing at 2pm today! ❄️

Stay safe out there today!

#SnowDay

🛍 Check out the 2026 Fall/Winter Clearance 🛍

Have you stopped in and checked out the sale? Check out the hottest styles of the season that are priced to move. Stop in soon as they are moving fast!

🛍 #ClearanceSale #Sale #FallWinterClearanceSale #Clearance #FW25 #Boots #Shoes #Slippers #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🛍

🛍 It’s Sale Tag Season Again! 🛍

Be on the lookout for these little bundles of savings around the store. Many of this season’s hottest styles are now marked down with special clearance sale pricing.

💡 Pro tip: Check the back of those tags! All available sizes are listed there.

🛍 #Clearance #ClearanceSale #Sale #FW25 #Style #Fashion #Footwear #Shoes #Boots #Slippers #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMichigan #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🛍

🛍 2026 Fall/Winter Clearance Sale has arrived! 🛍

It's officially here! We're clearing out seasonal Fall & Winter styles at heavily discounted prices to make room for the spring styles. Boots, shoes, slippers, and more-everything must go!

📆 The countdown is on... this sale runs now through President's Day in February or while supplies last. When it's gone, its gone!

Stop in early for the best selection and snag your favorites before they disappear. ❄👢

🛍 #ClearanceSale #Sale #FallWinterClearanceSale #Clearance #FW25 #Boots #Shoes #Slippers #Footwear #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 🛍

🎉 Happy New Year from all of us at Golden Shoes! 🎉

As we say goodbye to 2025 and welcome the New Year, a few important notes:
• We’ll be closing at 4 PM today to prepare for our 2026 Fall/Winter Clearance Sale, which kicks off January 2nd.
• We will be closed on New Year’s Day so our team can spend time with family and loved ones.

If you’re downtown tonight, don’t miss the Cherry T Ball Drop! 🍒🎉

Thank you to everyone who continues to shop small, support local, and keep Downtown Traverse City thriving. We’re grateful for you and look forward to what the new year brings. 💛👟

See you soon—and Happy New Year!

💝 #HappyNewYear #Welcome2026 #BringingInTheNewYear #CherryTBallDrop #HappyHolidays #SeasonsGreetings #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💝

❄ We Are Closing At 4:00pm Today. ❄

Due to the snow storm, we are closing early today. Stay safe today!

❄ #SnowDay #ClosingEarly #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth ❄

Merry Christmas from All of Us at Golden Shoes 🎄

Today is for slowing down, sharing moments, and enjoying time with the people who matter most. We hope your day is filled with comfort, joy, and gratitude.

We’ll be back to regular hours tomorrow (9am–6pm) and look forward to helping you step into the new year.

Thank you for being part of our community. From our family to yours, Merry Christmas.

💝 #MerryChristmas #Christmas #HappyHolidays #SeasonsGreetings #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💝

❤️ Christmas Eve Hours & A Heartfelt Thank You ❤️

We’ll be open Christmas Eve from 9am–3pm for any last-minute needs.

As we head into the holiday, we want to say thank you to everyone who shopped with us this season, including Black Friday, Small Business Saturday, Ladies’ Night, Men’s Night, and the Wrap It Up shopping event. Your support means more to us than words can say.

Friendly reminder: we will be closed on Christmas Day to spend time with our families. Wishing you a warm and wonderful holiday.

💝 #CountdownToChristmas #ChristmasEve #LastMinuteShopping #GiftWrapping #WrapItUp #MerryChristmas #christmasparty tmas #HolidayShopping #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💝

🎄 Countdown To Christmas: Last Minute Gifts🎄

It's the last minute gift idea that always fits and never is a miss! 🎁

A Golden Shoes Gift Card is a classic for a reason—because shoes are something we’ll always need.

Our gift cards never expire, can be used on anything in the store, and for extra peace of mind, we can attach the card to the recipient’s account. That way, if it’s ever misplaced, we can help replace it.

Easy to give. Easy to love. Stress-free gifting, right up to the end.

💝 #CountdownToChristmas #LastMinuteGifts #GiftCards #MerryChristmas #Christmas #HolidayShopping #GoldenShoes #EveryVisitEveryShoeEveryStep #Shop #Shopping #ShopSmall #ShopSmallBusiness #ShopLocal #ShopLocalBusiness #LocalBusiness #LocallyOwned #Local #ShoeStore #DowntownTC #TraverseCity #TraverseCityMI #TCMI #Michigan #NorthernMichigan #NoMI #UpNorth 💝

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HOURS Monday - Saturday: 9am - 5:30pm Sunday: 12pm - 4pm

Home | Women | Men | Children | Accessories | Brands | Contact | About Us | Join our Team

HOURS
Monday - Saturday:
9am - 5:30pm
Sunday:
12pm - 4pm